My name is Joseph Adorante and I'm a visual designer currently located in Sun Valley, ID.

I have a deep fascination with how brands operate and choose to present themselves—the imagery they use, their tone of voice, who they collaborate with, the choices they make, and the opportunities they avoid. Design is where my interest in brands and products started, but the bigger picture of who a brand is and how they push a particular ideology is what truly grabs my attention. I constantly operate with both the minute details and the bigger picture in mind, as each piece of creative is an opportunity to reevaluate a brand’s direction.