My name is Joseph Adorante and I'm a visual designer currently located in Sun Valley, ID.
Seeing walls of skate decks as a kid got me hooked. The graphics, the stories behind them, the skaters, the artists, the brands—it all pulled me in. It made me want to tell stories that felt real and worth sharing.
Over time, that turned into a deeper interest in how brands present themselves—how they look, who they work with, how their products change. The stuff that used to confuse me now just makes me curious. I like figuring out why brands make the choices they do and what that says about them.
Right now, I’m a Jr. Art Director, and I bring that same curiosity to the work I do. I care about the details, the bigger picture, and making sure what we create actually means something.